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  • Writer's pictureRahul Gauba

Be An EMAIL MARKETING Pro

Updated: Oct 30


Did you know? Companies like Zomato are playing the strongest in the business with their innovative & unique email marketing strategies. People are more driven & attracted to their ads that are being delivered on Emails. The business & sales of Zomato have seen an exponential increase & hike in orders. But still, there is a mindset that revolves around Email marketing being dead today. And the truth remains hidden with the agencies, who actually know that it is the best strategy for any business. And as they say, Email marketing is the best marketing in the market. Let us understand what is Email Marketing. What Is Email Marketing? An Email that is sent to prospective clients and customers to gain their attention & catch business. Effective Email marketing converts prospects into customers, and one-time buyers into loyal customers & recurring clients. Why Email Marketing? After understanding the bigger picture “What is Email Marketing?” We will now see the prospects that email marketing serves, and why is it so important for your business. Let us understand that now: Despite the rise of social & digital marketing, email marketing has been proven as the most effective way to nurture leads, in any business & boost customer loyalty. Below are the top 3 reasons why you should opt for email marketing today to make your business rise.

  1. No. 1 communication channel: It is stated that over 99% of customers check their emails on a daily basis. And hence making it the best way of communicating your brand/business to the prospects.

  2. Owning your own: On platforms like Social Media or Digital Media, anybody can hamper your belongings, but email is one such thing that you own solely. No one can take away the leads that you own in your email.

  3. High Convert Rate: It is believed that email marketing has the highest returns on investment of approximately 4400%. And that’s huge. Isn’t it? In Fact, the average order value of an email is supposed to be three times higher than that of social media. Email marketing is simply the best way to make sales online. Data-driven in 2018 states that email marketing has ranked as the most effective marketing strategy to channel the growth of your business, beating out social media, SEO, and affiliate marketing. The trick is to build a marketing funnel/campaign. Entrepreneurs are raging the business with exceptional and the most unique email marketing ideas. Here today we are also going to talk extensively about how to build an effective marketing campaign from scratch. Be the guest in their inbox! Let them welcome you. Make space for yourself by taking permission. Rather than constant poking let the prospective customer decide and give permission to you. People are often inundated with the constant publishing of ads, and pitches everywhere they look. You might think it is special for you, but the customer might see it with the same perspective as they do with every other email. It is highly important to play to your strengths and show them what you really have in store for your audience. How to begin Email Marketing? Beginning something is always a little tough. But once you get hold of it, you know the ins & outs of email marketing. We have broken down the process of email marketing into segments to make you understand it more clearly:

  4. Build your Contact List: the very first thing to do is build your leads just the way you build your cart while shopping. After that when you’re ready

  5. Choose the email service provider: it is of utmost importance as it will be the messenger between you and your customer base. Once you’re done with this, you can start the real talk. Communicate with your audience and connect with them in real. Set up automation in your email which makes things much smoother and easier.

  6. Segregate with Segmentation It is told by most experts to keep email lists segmented for easier communication. In order to make it more effective segmentation is highly recommended & below is why. What is Email List Segmentation? Email Segmentation occurs when you break down your subscribers into smaller groups based on specific criteria, target audience, etc can let you make personalized and relevant emails. The process of segmenting your email list helps you to send emails to only selected & certain people who have subscribed, and the one who you think will be the most interested in that particular content making it get you higher conversion rates. Improving Your Email Open Rates The most important section that actually makes all your hard work pay is getting them actually opened. There are several factors that play a role in whether or not your emails get opened. Let’s explore each of them. 1. Avoid Spam Filters Probably the most important concern is not landing in the spam folder. And this is the reason why you would need permission, also the best email marketing service providers. Then you’re off to a good start. 2. Updating The List & Keeping It Fresh Another important thing is to email consistently to your subscribers, and hence the need of updating the list is as important as keeping a constant connection with them. Some people may have changed email accounts, or maybe they just aren’t interested in your brand anymore. 3. Perfect Your Timing Timing can have a huge effect on whether or not your subscribers open your emails and on your conversion rate, so think carefully about what time and day you send your emails out. You won’t be able to figure out the perfect time immediately but perform some A/B tests to identify which timeframes seem to do best and explore those in future campaigns. 4. A Quirky Subject Line When it comes to email open and click rates, your subject lines are everything. Your job is to make your subject lines stand out. Entice curiosity, but don’t be too clever. You want to make them curious enough to open and click, but without being so cryptic that the subscriber hasn’t a clue as to what you’re talking about. 5. Write to Just One Person When you draft your subject line and message content, it’s natural to think of the thousands of people who are about to receive it. However, it’s far more effective to write as if speaking to an individual person, with a personal subject line and a personalized message. 6. Let the Humor Roll Humor has a way of making a strong, instant connection with people. It’s personal, entertaining, and sticks out in people's’ minds. But what if you aren’t a very funny person? It’s not always easy to be clever or humorous, and trying to fit your attempt into the narrow constraints of an email subject line? That can be super tricky. How often should I send marketing emails? There’s no hard, fast rule when talking about how often to send marketing emails, so we recommend that you ask your subscribers how often they want to hear from you. You can also do some A/B testing to see what frequency has the best performance. Generally, you’ll want to reach out to newer subscribers more often since they’re just getting to know you. But, beyond that just send out emails on the schedule you’ve established and no more. When should I send marketing emails? The only ebay to excel in sending the email is by the hit & trial method. There is no such thing as perfect timing. It widely depends on your contact list. One should always experiment with this and see the results which give you the best timings as an outcome. Google Analytic is one of the best ways to find out when your subscribers are more active & respond the maximum, and send the emails at that particular time. After you have mastered the segmentation, analytics & timings you can finally start sending separate types of emails to multiple groups of people and always head forward to improve the ways & content to allure your prospects and turn them into customers.

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