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INARI

May 1, 2023

It is in a true sense a gateway to experience the food which is the same old Indian touch, but better. It intends to revive and renovate Indian food’s soul in its authentic form that will surely take you down memory lane.

 

To come up with something ‘out-of-the-box’ for this overachiever brand was as challenging as it was fun. Let’s embark on the journey of how we made this quirky Indian restaurant stand out with some awesome and thoughtful branding.

Task

INARI spans the timeless Indian food culture and weaves it beautifully with the contemporary food style to offer everyone who crosses its threshold an explosive mouthfeel, with an undertone of zesty Indian spices and artistic modern culinary skills

Strategy

Brand Story,
Market Research,
Visual Strategy,
Growth Hacks

Design

Logo, Menu,
Coaster, Napkin,
Wall, Glassdoor
Sticker, Feedback
Form, Branding &
Packaging

Tags

Brand Image,
Branding,
Logo Design,
Packaging

⬤ 01. LOGO

Our vision was clear. To make a clean, minimal logo that eludes the fusion of modern and Indian.

We wanted the logo to remind the consumer of the Indian roots of INARI, and also to give a modern vibe. With that thought was born the mix-match combination of using Devnagri and English script to create the logo typography. The expanding tree with overgrowing branches is reminiscent of our evergreen food culture that defies time and space.

⬤ 02. MENU

The menu was rustic, yet contemporary.

The cutouts of dishes and imagery related to the day-to-day life of a simple Indian were added in the form of a nouvelle collage to bring the quirky pop hues to the menu, symbolizing how our food seamlessly blends with our everyday life.

⬤ 03. COASTER

We blended the abstract art form with the INARI logo to create a coaster that emanated luxury and subtle finesse, making the whole feel get etched in the customer’s heart.

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⬤ 04. NAPKIN

No Indian meal is finished without a punch of humour that relaxes the mood and makes one feel lighter. We wanted to incorporate this tradition in our branding, and hence napkin with witty punch lines was crafted.

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⬤ 05. WALL

Keeping with the minimalist representation and with the modish vibes, the wall was designed.  The overall architectural grammar had an Indian touch with a dash of modernity to create a luxurious and state-of-the-art ambience.

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⬤ 06. GLASSDOOR STICKER

Adding elements that go with the brand location and architecture, for instance, Chandigarh’s iconic monuments and emblems and plants used in interior landscaping. Every element is designed to attune with the luxurious premium vibes of the brand and  create a recall value

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⬤ 07. FEDDBACK FORM

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⬤ 08. VISITING CARD

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⬤ 09. BRANDING & PACKAGING

The overall branding was designed keeping in mind the premium, rooted in the traditional vibe of the brand with a touch of a modern feel with minimal abstract elements.

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⬤ 10. CARRY BAG

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Color palette

Smoky Black
#0A0203

R 10
G 2
B 3

SCSS var

$color-black

Smoky Black

Halloween Orange
#F265229

R 241
G 101
B 40

SCSS var

$color-orange

Halloween Orange

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