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funville.jpg

FunVille The Joy Land

An indoor amusement center in Tricity from a vibrant soft play area, perfect for little adventurers, to the heart-pounding bumper cars and thrilling arcade games, where there is something for everyone. And for those seeking an adrenaline rush, our cutting-edge shooting range.

Task

FunVille, where the stage is set for a thrilling adventure and fun!

Strategy

Design

Tags

Brand Story,

Market Research, Visual Strategy, Growth Hacks

Identity (Logo)

Design, Art

Direction,

Packaging,

Internal Branding,

Website, Social

Media Creatives

⬤ LOGO

“Fun” represents the core essence of the brand, emphasizing enjoyment, excitement, and entertainment. By incorporating “ville,” we create a sense of community and a destination where people can come together to have a great time. The name conveys the idea of a vibrant and bustling place filled with various activities, such as the soft play area, bumper cars, arcade games, and shooting range. Overall, “FunVille” encapsulates the spirit of fun, adventure, and a shared experience, making it an appealing and memorable choice for our brand

funville the joy land
funville the joy land logo

⬤ THEME OF FUNVILLE

The theme of the FunVille brand revolves around vibrant and dynamic entertainment vibes. The brand is characterized by a colorful and energetic atmosphere that appeals to individuals of all ages. Our aim was to create a playful and immersive experience for the visitors, where they can indulge in a wide range of activities with the brand mascot.

⬤ GRAND LAUNCH AND STAGE

funville the joy land let the fun begin
funville the joy land welcome

⬤ BILLBOARD

⬤ BADGE

funville the joy land badge

⬤ TICKET

⬤ T-SHIRT DESIGN

funville the joy land t-shirt design

⬤ TICKET VOUCHER

funville the joy land TICKET VOUCHER
funville the joy land gift voucher

⬤ VISITING CARD

funville the joy land visiting card

⬤ STAMP

funville the joy land stamp

⬤ WRISTBAND

funville the joy land wristband

⬤ BRAND FLAG AND OTHER COLLATERAL

BRAND FLAG AND OTHER COLLATERAL

⬤ HUNGRY MONKEY

Hungry Monkey, a café, embodies a playful and inviting atmosphere. The logo features a monkey character, a sense of curiosity and anticipation. The monkey’s expressive face and posture convey a friendly and welcoming vibe, enticing customers to step inside. The logo incorporates vibrant colors and elements that evoke a sense of energy and fun, reflecting the café’s lively ambiance.

HUNGRY MONKEY
HUNGRY MONKEY

⬤ SOCIAL MEDIA

Color palette

color

#757aba

R 117
G 122
B 186

SCSS var
$color

Kaitoke Green

color

#6fc9c2

R 111
G 201
B 194

SCSS var
$color

White

Orange

#faa753

 

R 250
G 167
B 83

SCSS var
$color-orange

Pink Pearl

Color

#7bc8e7

R 123
G 200
B 231

SCSS var
$color

Kaitoke Green

Color

#f37357

R 243
G 115
B 87

SCSS var

$color-white

White

Color

#fec157

R 254
G 193
B 87

SCSS var

$color

Pink Pearl

Purple

#403092

R 64
G 48
B 146

SCSS var

$color-purple

Purple

Orange
#ec6024

R 241
G 101
B 40

SCSS var

$color-orange

Orange

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