January 13, 2022
Barista
Barista, a household name that invokes that sweet smell of freshly brewed desires and cozy talks with those who truly matter.
Task
Help to build a brand and position it as a Barista. And further maintain Brand Image for the longer run.
Strategy
Brand Story,
Market Research, Visual Strategy, Growth Hacks
Design
Identity (Logo) Design, Art Direction, Packaging, Internal Branding, Website, Social Media Creatives
⬤ 01. THE CHALLENGE
We were tasked with capturing the essence of everything that makes the experience at a Barista so enchanting!
However we didn’t just stop there. After all an opportunity of this magnitude calls for showcasing the brand’s DNA in every photograph in the most visually appealing way possible.
Finding that perfect BLEND between the product, tonality of the brand and its values became the focal point of our approach and the results speak for themselves.
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