1830 Bistro & Pizzeria
True Tales of flavors from the street of Naples
A Napolitana Tale to explore.
Task
Help to build a brand and position it as a Napoli pizzeria from Naples. And further maintain Brand Image for the longer run.
Strategy
Brand Story, Market Research, Visual Strategy, Growth Hacks
Design
Identity (Logo) Design, Art Direction, Packaging, Internal Branding, Website, Social Media Creatives
Tags
Brand Image,
Brand Personality,
Branding
⬤ 01. THE CHALLENGE
What should we call the brand?
Naming the brand was very key here.
As Interiors, Food Menu and the complete concept was dependent on the name.
We went back to the history and the streets of Naples. Figured out, where did everything start. It was the year 1830 when the first Pizzeria was opened in Naples which defined the authentic & true meaning of a napoli pizza. And then we froze 1830, a brand name set to position itself in the minds of the target audience.
Shaped by hand. Powered by heart. We want to bring the soul of Naples food experience to every nook and corner of India taking the Pizza perception in the minds of the Indian consumer to a new level.
⬤ 02. EXPERIENCE
Packaging Design
Internal Space Branding
Grand Launch Preparation
⬤ SOCIAL MEDIA CREATIVES
⬤ 03. FOOD STYING & PHOTOGRAPHY
Color palette
Black
#ED2323
R 0
G 122
B 255
SCSS var
$color-black
◯
Moonlight Black
Grey
#EFE8DC
R 0
G 122
B 255
SCSS var
$color-grey
◯
Neutral Grey
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