July 10, 2014
Yo Sandwich is a unique concept of ready to eat food that is available at any tuck shop/karyana/provisional store.
We gave it a unique identity keeping in mind its target audience.
Packaging was the key element to give a kick start to the brand and was designed making sure that the product stands out when it is placed between the stack of many other products at the shops.
For the USPs of the product, we designed icons which were incorporated in the packaging and every other collateral.
After the product was launched and the sales rose, we created marketing collaterals to inform customers that Yo Sandwich is available here.