Rana Sugars Group acquired a sugar manufacturing company in his kitty and we were are asked to give Superior Food Grains Pvt. Ltd. a new brand identity but the identity was to be designed in such a way that it looked like a family member of the group.
So we used the color scheme of Rana Group brand identity.
Concept Behind the logo –
In India, best/superior is presented by a very innovative hand gesture. So we used this hand gesture in the logo.
This company was into manufacturing of Sugar from Sugar Cane, so we introduced sugar cane as the main part in the logo.
And it offers/gives sugar to society, so the logo symbolizes two hands giving a superior quality sugar product.