February 03, 2015
Opresento brings to life some innovative lighting solutions that market is getting prepared for. With full researched products and after seeing the market scenario of lighting industry, we have launched a campaign “Har Lamaah Jagmagaaye“. With this brand story every marketing collateral was designed.
First, Opresento corporate identity was designed. Inspiration behind the logo is the sun and letters O. Opresento works in 3 different verticals of LED products. Indoor, Outdoor and Landscape Lighting.
For Indoor Products, we have created a mascot “LEDU” for making an association with the lives of customers.
Ledu is an LED shaped mascot communicating that it saves money.
Ledu – Har Lamaah Jagmagaaye aur Kharcha Bhi Ghataaye, Aapka Apna Ledu. For launching in Punjab region, we designed communication in Punjabi hitting the TA.
For opening channels for distributors, we designed price lists for them. Product Brochure along with product codes was also designed for ordering products. Product packaging was also designed as per the shape of the product.
Website Design and Development was also done. The website product page is a dynamic page where client can customize products / product details. To give the website more security, we developed this in Ruby Rails.