Taj Hotel & Times of India
October 09, 2014
Chandigarh Luxury Festival – Tri-city’s largest event showcasing luxury items exclusively for the highly
affluent. This was one stop exclusive shopping extravaganza ranging from luxury cars to properties,
jewellery and watches to luxury accessories and even luxury gadgets. This event combined the
elements of extraordinary entertainment and unique hospitality of Taj Hotel and got together the
key players from the industry of opulence and showcased the finest luxury products.
This event was organised by Taj Hotel & Times of India.
Pre-Event Activities –
A. Sales Brochure
We created a Sales Brochure to bring in exhibitors from the tri-city to participate, which explained
the whole idea of the luxury festival and how big the event would be.
It also included a Participation Form along with a custom designed floor map.
B. Radio Jingles were released.
C. Newspaper Advertisements
D. Invitations were distributed across tri-city.
Event Branding –
The event venue was given the theme of the festival.
The event was inaugurated by HARBHAJAN MANN.